Coker on why he left Star Yamaha and joined Triumph


Jeremy Coker has explained to Jason Thomas the reasons behind his unexpected decision to move from the Star Yamaha team and join Triumph for the 2025 season, a move that even shocked Eli Tomac!

Jeremy said: “I took on a position, my title is General Manager of Triumph racing America, that is to oversee every form of racing Triumph have and will have. Currently that is SuperMotocross but the end goal is to have amateur racing, GNCC, every form of racing that every other manufacturer has and that’s going to be a big job of mine to create and oversee, it’s a much bigger position than what I was in.”

“I don’t think it’s a big secret that our industry is gruelling with travel…home life is zero. I have two young kids and they are getting to the point they are going to start sports and do this and do that. And for me to be part of their lives in that aspect was really weighing on me. I knew I needed to make a change that allowed me to be home a lot more. To be able to watch my kids play baseball, to maybe coach their baseball team, whatever you want to call it. That’s not possible in the position that I was in, I think I did 37 races last year with the off-season races and that’s a bit crazy.

“What made me really think about it, when i got home from Australia, it was a big hit on me, like holy smokes, I gotta do something different. At the same time this position fell on my lap, I was contacted about this opening and I thought the same thing everybody else was thinking, I was just team manager, and I was not interested to move for that reason. Why would I leave for the same position when I have every bit of potential to win every championship next year with the team I was on.

“When I found out what the position was and the travel requirements, it wasn’t an easy decision, I sat at the farm for a long time and stared and really thought about what I was going to do, but really it was a decision I had to make for my family.”

You can hear more from Jeremy, including his background in the sport and how he rose to Star Yamaha 450 team manager, in conversation with legends Ricky Carmichael, who is of course a big part of Triumph, and Ryan Villopoto on their podcast, Title 24 below: