Beta reveal new US headquarters


Beta USA is proud to announce the opening of its brand-new national headquarters, a major milestone in the company’s continued expansion and commitment to serving the off-road and trials riding community across the United States.

The new headquarters significantly expands Beta USA’s footprint, providing increased capacity for spare parts distribution, motorcycle warehousing, a modern office complex, the race and technical departments, and a cutting-edge dealer technical training classroom designed to provide hands-on education and support for Beta’s expanding dealer network. This state-of-the-art facility reflects the company’s rapid growth over the past decade and reinforces its long-term investment in rider support, dealer partnerships, and brand excellence.

The facility features:

  • A larger and more efficient warehouse for motorcycle and parts distribution
  • Expanded office space for sales, marketing, and technical departments
  • Larger department for technical and race teams to operate
  • A dedicated service and training center for dealer support and technician education
  • Room to grow Beta USA’s operations for future model lines and rider programs
  • A studio for the marketing department to photograph motorcycles and accessories for publishing to digital platforms and print.
  • An engine dyno room for testing

Here is a look around our new home:

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In-House Studio for photographing Motorcycles & Accessories

 

Engine Dyno Room

 

Suspension & Technical Department

 

Classroom for Technical Training and Dealer Education

 

The Technical Service Department

 

Parts Assembly Area

 

Lower Hallway with a Beta Historical Timeline

 

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Weight Room and Workout Space

 

Employee Break Room

 

Outdoor Patio Space

 

Parts Manager’s Office

 

One of the many upstairs offices

 

The foyer with a museum of vintage and historical significant Beta Motorcycles