Video: Roczen bags mainstream sponsor – Clinique for men
Ken Roczen and his management have brought motocross closer to the mainstream in the USA after bagging a skincare sponsor – not the usual motocross backer!
Roczen, as outspoken as ever, also replied to some of the haters over the deal.
” I am out every day to try and go as an athlete and a person, not to mention growing the sport.” said Roczen in defense of the deal. ”This is an out of moto industry deal that every single moto athlete would love to be able to do. One of the benefits when you have a good athlete and an agent @wmgastephen, thanks to you Steve. Coming in here and talking shit because as am out there doing rad shit that no-one else in this industry is doing or better say is able to do? You are just one of those dudes that have absolutely no idea when it comes to business opportunities and how to get our sport more mainstream attention. Have a great day ”
Ken wasn’t done and went on to explain why he enjoys money/business after another user replied with frustration at Ken using the money symbols: “that was to put it in his face. What, you wouldn’t like money? I am working my ass off so that one day I can look after my family and live the lifestyle that I chose to. There are business men and there are athletes and then there is both. I love everything about being an athlete and I am interested in being a businessman and learning. That comes with money. Or sometimes things go sideways and you lose some money. That’s how business works sometimes, it is what it is.”
See the advert below: