Published on 2 April 2020

Parts Europe/Thor MX announce new distribution plans for UK market

After a very long and successful business relationship between THOR MX and Madison, THOR MX has announced plans to align their product distribution in the UK with PARTS EUROPE commencing with the 2021 Product launch this coming July. Although this represents a considerable change in the distribution, it is the goal of both companies to make the transition as smooth as possible for our valued customers. Madison will conclude their distribution of THOR products at the end of the current season and will transition to new opportunities to continue their brand growth. Josh Shorter: Brand Manager – THOR MX “Madison has been a fantastic partner for many years and we appreciate all of their efforts in servicing our customers in the UK market. Our goal is to continue to provide the excellent level of service and support that dealers have enjoyed from Madison as we transition to a centralized distribution model with PARTS EUROPE.” Dominic Langan: CEO – Madison “It is disappointing to finally have to say goodbye to THOR after all these years, especially after all the hard work and support Madison and our network of loyal customers have invested to build the brand to what it is today in the UK and Ireland. Madison remains very much committed to the MX market and will continue to operate in this key segment of the market with a new brand and we wish THOR and PARTS EUROPE every success with their endeavours in the UK market.” UK and Ireland Dealers can reach PARTS EUROPE sales support and warranty department at the following email: TEAMUKBENELUX@PARTSEUROPE.EU

Words: Part Europe/Thor