Husqvarna motorcycles partner with Motorex
PR- Husqvarna Motorcycles are pleased to announce a strategic global partnership with MOTOREX. From January, 2018, all new Husqvarna models – both offroad and street – will be first filled with MOTOREX lubricants. In addition, the Swiss manufacturer will become the official partner of Rockstar Energy Husqvarna Factory Racing.
Manufactured to the highest standards in Langenthal, Switzerland, MOTOREX products are well-known around the world for their superior quality and performance. Founded by pioneer Arnold Bucher in 1917, the BUCHER-MOTOREX Group is an independent family owned business that pride themselves on high-quality products and world class customer care. Offering a comprehensive range of lubricants, care and maintenance products, MOTOREX remain committed to providing top-quality products that enhance the performance and reliability of all motorcycles. With their in-house laboratory developing the next generation of lubricants and care products, MOTOREX’ engineers work hard to fulfil the brand’s promise for continuous innovation.
Entering this new partnership with the Swiss manufacturer, Husqvarna Motorcycles will exclusively use MOTOREX oils to first fill all models that roll off their production lines. In addition, for the servicing of all models, Husqvarna Motorcycles will further recommend MOTOREX lubricants and the wide variety of care and maintenance products from the comprehensive MOTOREX MOTOLINE.
Like Husqvarna, MOTOREX is well accustomed to motorsport success. With 110 world championship titles to their credit in motocross, supercross, enduro, rally and other disciplines, MOTOREX has a history of providing the very best lubricants to the best teams. Continuing to push the boundaries of oil performance, their products are race proven the world over. For Rockstar Energy Husqvarna Factory Racing the signing of this agreement with MOTOREX further increases motivation ahead of a thrilling new season of international competition.
Pablo Quintanilla and Andrew Short begin the gruelling 2018 Dakar Rally on January 6. During the same weekend their Rockstar Energy Husqvarna Factory Racing team partners Jason Anderson and Dean Wilson will begin their assault on the 2018 AMA Supercross Championship. In addition, Mitchell Harrison will also start his 250SX West Region Championship campaign.
Stefan Pierer – CEO KTM AG: “With this strategic partnership with MOTOREX Husqvarna Motorcycles will continue their exciting and dynamic forward progression. Focused on pioneering development, it is of crucial importance to partner with a globally acclaimed lubricants manufacturer with whom we share many common objectives. This agreement with MOTOREX successfully fulfils our goals for strong strategic group partnerships in both our motorsports activities and production sector. Husqvarna Motorcycles remain true to their commitment to offer premium motorcycles.”
Diego Clement – Head of Motorsport, Husqvarna Motorcycles: “This new agreement with MOTOREX ensures we have a technical partner we can 100% rely on, allowing us to continue chasing victories in all championship and events around the world, across all disciplines. MOTOREX products are well-proven at the highest level of racing and we are more than pleased that the entire Rockstar Energy Husqvarna Factory Racing team will be using them through 2018 and beyond. The new season starts with two hugely important events for us, the Dakar Rally and the first round of the AMA Supercross series. Aiming for the top step of the podium in both disciplines, we are very much looking forward to starting this new year with MOTOREX by our side.”
Edi Fischer – CEO BUCHER MOTOREX Group: “This new cooperation with Husqvarna comprises all the components needed for success – a dedicated cooperation in R&D, in production, in racing and in the aftermarket business with the Husqvarna dealers. The sporting spirit together with the targeted attitude of both companies contribute to the fact that we at MOTOREX feel very confident about this exciting partnership. We are very much looking forward to this new relationship with Husqvarna.”
Ronald Kabella – MOTOREX Powersports Director: “We are really looking forward to this new agreement with Husqvarna. As a pioneer in offroad racing, Husqvarna is another strong partner for MOTOREX in Motocross, Supercross, Enduro and Rally racing – all disciplines where as a brand we are traditionally well established. A partnership with a manufacturer like Husqvarna, who like ourselves looks back on more than 100 years of company history, combines tradition, experience and know-how with a clear commitment to the future and joint success.”
Words and photo: Husqvarna