Ken Roczen helped launch the latest Shift gear with a rather sweary comment on how he wants to be remembered as a rider!

The kid (he’s still only 23) has all the confidence, charisma and swagger that is associated with any mainstream star athlete that’s for sure! Roczen’s personality is of course perfectly suited to the edgy image Shift (owned by Fox racing) are going for and you have to say Ken is a brilliant marketing tool for the brand’s image goals.

Let’s hope Roczen can make a full recovery and get back to the form he had before his injury and give Eli Tomac some competition!

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